For Hitachi’s 6m x 4m L-shaped booth at a medical forum, Display Systems & Prints used a raised modular platform with edge lighting, a lightbox backdrop with a photomural, LED cube seating, two purposefully placed screens and an overhead bridge branded on both sides, so the booth was visible from several directions and comfortable to spend time in. This Hitachi booth case study shows how structure and flow turned a busy brief into a booth people wanted to explore.
Below we explain the brief, each design decision, and what to check before building a platform or overhead structure at a Singapore venue.
Project at a glance
| Client | Hitachi |
|---|---|
| Event type | Medical forum |
| Booth size | 6m x 4m (24 sqm), L-shaped, open on two sides |
| Must-haves | Backdrop, seating, two screens, raised platform, 3D logo |
| Key elements built | Raised modular platform with edge lighting, lightbox backdrop with photomural, LED cube seating, inward- and aisle-facing screens, overhead bridge branded on both sides |
| Our services | Booth design and build |
The brief: attract attention, then hold it
Hitachi is a globally recognised brand known for innovation across technology, infrastructure and healthcare. At the medical forum, the goal was a space that would attract attention while supporting both presentations and conversations. The booth needed strong branding and interaction, yet still had to feel comfortable for visitors who wanted to stay.
Holding visitors is worth the effort at a professional forum. CEIR research found that 94% of trade show attendees have net buying influence for their organisation, and that face-to-face conversation with exhibit staff is the preferred way of getting information for 56% of them (CEIR, via Associations Now). Seating and screens that keep people in the booth give staff the time those conversations need.
The challenge: many elements, two open sides
The booth had to combine a backdrop, seating, two screens, a raised platform and a 3D logo. Without a clear structure, those pieces could easily have looked cluttered. An L-shaped booth open on two sides also needs to work from two approaches, so branding and content had to be visible from more than one direction. The task was to organise everything so visitors were guided naturally while the booth kept a clean, professional look.
The design solutions
A raised platform that defined the space
A raised modular platform marked out the booth area clearly. Subtle lighting along its edge added depth and helped the booth stand out on the hall floor, while also drawing a visible line that guided visitors towards the booth.
A backdrop combining light, depth and branding
A lightbox backdrop paired with a photomural created a strong visual layer. Backlit graphics stay bright regardless of hall lighting, which improved visibility across the hall. Our lightboxes can be built up to 3m tall and 12m long, with TV integration and LED headers available.
Seating that became part of the experience
LED cube seating replaced conventional chairs. The cubes worked as seats and as a lit design feature at the same time, keeping the booth lively throughout the event while giving visitors a reason to sit and stay.
Two screens with two different jobs
The two screens were positioned deliberately. One engaged visitors already inside the booth; the other faced the aisle to catch the attention of passers-by. Splitting the roles meant the booth could attract new visitors and inform existing ones at the same time.
Overhead branding visible from several directions
A bridge structure carried branding on both sides, so the booth could be identified from multiple directions across the hall. Our catalogue shows bridge integration as an option on our ISO Frame system.
The result
The final booth was clean, well organised and easy to navigate. Its structure, illuminated platform and bold branding gave it a strong presence from several angles. The lit base guided visitors towards the space, the aisle-facing screen caught attention, and once inside, the seating and inner display encouraged people to stay and talk. The open layout let visitors move freely without crowding.
Before you build a platform or overhead structure in Singapore
Platforms, bridges and lightboxes add impact, but they also bring venue requirements. Check these early:
| Element | What to check | Published reference |
|---|---|---|
| Overhead bridge or tall structure | At Suntec Singapore, structures 4m and above need technical plans at 1:50 or larger | Suntec Singapore |
| Raised platform and equipment | Floor loading: Singapore EXPO Halls 1–6 30kN/sqm, Halls 7–10 20kN/sqm; Marina Bay Sands Expo 12kN/sqm | Singapore EXPO, Marina Bay Sands Expo |
| Lightbox, edge lighting, screens | At Suntec, electrical work only by licensed electrical workers on the accredited list | Suntec Singapore |
| Fabric and panels | Non-combustible or at least Class 2 surface flame spread | Suntec Singapore |
| Hanging elements | At Suntec, banner hanging and rigging need prior approval | Suntec Singapore |
Your show’s exhibitor manual may add its own limits, so read it alongside the venue rules. For more booth ideas, see our Hana Tea Co case study, another L-shaped booth open on two sides, and How to Design an Exhibition Booth That Generates Leads. Our exhibition booth design and build page explains our process from enquiry to installation.
Frequently asked questions
How big was Hitachi’s booth?
It was a 6m x 4m L-shaped booth, about 24 sqm, open on two sides, at a medical forum.
Why use two screens in one booth?
Each screen did a different job. One faced the aisle to attract passers-by, and the other engaged visitors already inside the booth.
Does a raised platform need approval?
Check your venue and show rules. Platforms add weight, so floor loading matters, and any lighting built into them needs power connected by the venue’s accredited electrical workers.
Can you build overhead bridges and lightbox backdrops?
Yes. Our range includes lightboxes up to 3m tall and 12m long and bridge integration on the ISO Frame system, and we design and build custom booth elements in-house.
Conclusion
A well-designed booth is about how people experience the space, not just how it looks. With the right plan from Display Systems & Prints, Hitachi’s many requirements came together as one clear, inviting booth. If you want a booth that attracts visitors and keeps them talking, request a free quote.
Sources
- Associations Now: CEIR attendee and exhibitor profile study
- Suntec Singapore: Stand or booth construction
- Suntec Singapore: Materials
- Suntec Singapore: Electrical connections
- Suntec Singapore: Rigging
- Singapore EXPO sales brochure
- Marina Bay Sands Expo: Exhibition halls
- Display Systems & Prints rental catalogue