For Hana Tea Co’s 7m x 4m L-shaped booth at a trade exhibition in China, Display Systems & Prints built an LED-lit header, a back wall combining shelving and a screen, three front-facing tasting and demo counters, a hidden storeroom and a bistro discussion area, arranged so visitors could sample, browse and talk without getting in each other’s way. This exhibition booth case study shows how careful zoning turned a busy brief into an engagement magnet.
Here is how the booth was planned, why each zone worked, and what to consider if you are taking a sampling booth overseas from Singapore.
Project at a glance
| Client | Hana Tea Co |
|---|---|
| Event | Trade exhibition in China |
| Booth size | 7m x 4m (28 sqm), L-shaped, open on two sides |
| Must-haves | Storeroom, discussion area, product displays, TV, demo counters |
| Key elements built | LED-lit header, back wall with integrated shelving and screen, three front-facing tasting and demo counters, built-in storeroom, bistro tables, front product displays |
| Our services | Booth design and build |
The brief: let visitors experience the brand
Hana Tea Co is known for thoughtfully crafted teas and a focus on a natural, refreshing experience. The brand stands for quality, simplicity and a connection to nature, and its exhibition presence needed to reflect that.
The aim was not only to display products but to create a space where visitors could experience the brand first-hand. The booth had to feel open and welcoming while supporting product sampling, conversations and display, all inside a structured, organised layout.
Sampling suits exhibitions well. CEIR research found that face-to-face conversation with exhibit staff is the preferred way of getting information for 56% of attendees, with product demonstrations next (CEIR, via Associations Now). A tasting counter combines both: a demonstration that naturally starts a conversation.
The challenge: five functions without losing flow
The brief combined a storeroom, a discussion area, product displays, a television and dedicated demo counters. Integrating all of that in one booth took more than placement. Each element had to feel purposeful and uncluttered, and visitors had to be able to move through the booth and experience it without confusion or interruption. An L-shaped booth open on two sides adds a further consideration: there are two fronts to design for, not one.
The design solutions
An illuminated header for instant visibility
A sleek LED-lit header made the booth visible from across the exhibition floor and set a strong first impression. Lit headers are one of the simplest ways to lift a booth above the crowd; our catalogue lists LED headers as an option with our lightbox systems.
A back wall that combines products and digital content
The back wall was designed with integrated shelving and a screen, so products and visual content were shown together in one clean surface. This added depth to the booth and kept loose display furniture off the floor.
An interactive demo zone at the front
Three front-facing counters were dedicated to tea tasting and live demonstrations. Placing them along the open edge meant visitors could stop and try the products without stepping deep into the booth, while staff stayed face to face with them. Our sampling counters and pop up counters are made for this kind of activity.
Smart zoning for storage and conversations
A compact storeroom was built into the layout to hold stock and supplies out of sight, while bistro tables created a comfortable area for discussions. Both functions were tucked into the booth so they supported the visitor experience without interrupting it.
Front displays that guide visitors
Additional product displays at the front acted as a subtle divider, organising the space and steering visitors smoothly from tasting to browsing to discussion.
The result
The booth had a lively, inviting presence on the exhibition floor. Its open layout and bright branding drew visitors in, and the tasting counters became the centre of activity. Wooden crates, clean displays and well-placed counters gave the space a warm yet organised character that matched the brand. Movement through the booth was smooth, and the balance between tasting and discussion made the experience engaging.
Taking a sampling booth overseas from Singapore
Hana Tea Co’s booth was built for an exhibition outside Singapore. We support both local and overseas events and exhibitions, as described on our project management page. If you are planning something similar, keep these points in mind:
- Separate samples from exhibits. An ATA Carnet allows goods to be temporarily exported and imported for exhibitions and fairs, but Singapore Customs notes it cannot be used for consumables such as food, alcoholic beverages or tobacco products (Singapore Customs). Tea and other samples need their own shipping arrangements.
- Choose systems that travel well. Lightweight, tool-free systems such as the Pop Up (SEG/Velcro) Fabric pack small and set up quickly, which reduces freight volume and on-site labour.
- Budget for shipping and show services. CEIR found shipping takes about 10% of the typical exhibit budget and show services 17% (CEIR, via TSNN).
- Plan two fronts on an L-shaped booth. With two open sides, put visitor-facing activity such as tasting on the open edges and storage in the closed corner.
- Read the local exhibitor manual early. Height limits, material rules and contractor requirements differ by venue and country.
For more on running a booth that draws people in, read 10 Ways to Attract More Visitors to Your Trade Show Booth and our Hitachi case study, another L-shaped booth open on two sides.
Frequently asked questions
How big was Hana Tea Co’s booth?
It was a 7m x 4m L-shaped booth, about 28 sqm, open on two sides, at a trade exhibition in China.
Where should tasting counters go in a booth?
Along the open edges. Hana Tea Co’s three tasting and demo counters faced the aisle, so visitors could try products without walking deep into the booth.
Can you build a storeroom into an exhibition booth?
Yes. A compact storeroom was built into Hana Tea Co’s layout to keep stock out of sight without disrupting visitor flow.
Do you build booths for exhibitions outside Singapore?
Yes. We support local and overseas events and exhibitions, from design and fabrication to logistics and installation.
Conclusion
Success at an exhibition depends on how well the space is planned and used, not on its size. With the right strategy and execution from Display Systems & Prints, a complex brief came together as a smooth, engaging experience. Planning a booth in Singapore or overseas? Request a free quote and we will reply within one working day.