For Galderma’s 6m x 4m booth at Mummy Market, Display Systems & Prints combined a 3.5-metre lightbox backdrop with floodlights, a storeroom built into the verification and collection counters, a live stream area hidden behind the lightbox, and a sample counter at the front, so a busy consumer booth stayed open, premium-looking and easy to move through. This Galderma booth case study shows how smart planning helped a compact booth stand out at a crowded consumer event.
Below we explain the brief, the space-saving decisions and what to plan for when designing a high-traffic consumer booth.
Project at a glance
| Client | Galderma |
|---|---|
| Event | Mummy Market (consumer event) |
| Booth size | 6m x 4m (24 sqm) |
| Must-haves | Backdrop, live stream area, storeroom, two counters for verification and collection |
| Key elements built | 3.5m lightbox backdrop with floodlights, storeroom combined with verification and collection counters, live stream area behind the lightbox, front sample display counter |
| Our services | Booth design and build |
The brief: visibility and flow at a busy consumer event
Galderma is a globally recognised dermatology company known for science-led skincare and aesthetic solutions. At Mummy Market, the brand took a 6m x 4m booth with clear goals: strong visibility, real engagement and a smooth visitor experience, all with a clean, premium look and without the booth feeling crowded.
At high-energy consumer events, people do not stop at every booth, and one that looks cramped or dim is easy to pass. The design had to win that first glance and then handle a steady flow of people collecting, verifying and sampling.
The challenge: five functions in 24 sqm
The requirements were extensive for the space. A backdrop, a live stream area, a storeroom and two counters for verification and collection all had to fit. Each of these generates its own traffic: staff going in and out of storage, visitors queuing at counters, and a presenter who needs a quiet, controlled spot to stream. Without careful planning, the booth would have become cluttered and chaotic, with every square metre fought over.
The design solutions
A bright lightbox backdrop
The first thing visitors saw was a 3.5-metre lightbox backdrop. Backlit graphics glow on their own, which gave the booth strong visual impact, and floodlights brightened the whole space further. Our catalogue lists floodlights as an option with our lightbox systems, which can be built up to 3m tall and 12m long.
A storeroom combined with the counters
Instead of a separate storeroom taking up its own floor area, storage was combined with the verification and collection counters. Stock stayed close to where it was handed out, and the layout stayed clean while saving valuable space.
A live stream area behind the lightbox
The live stream area was placed behind the lightbox. This kept the presenter out of the main visitor zone, stopped crowds forming at the front of the booth and let people move freely.
A sample counter at the front
A sample display counter at the front gave promoters an easy way to engage visitors as they passed, without blocking the flow into the booth. Our sampling counters are designed for this kind of front-of-booth activity.
The result
The booth stood out in a crowded event with a bright, inviting presence. Despite the limited space, it felt open and well organised, with smooth movement for both visitors and staff. Galderma was highly satisfied with a booth that looked premium and worked efficiently on the ground.
Planning a high-traffic consumer booth
A busy consumer booth has to handle several pressures at once. The table below summarises how each part of Galderma’s booth answered a specific pressure.
| Pressure | Design answer |
|---|---|
| Being noticed in a crowded hall | 3.5m lightbox backdrop with floodlights |
| Queues for verification and collection | Dedicated counters with storage built in |
| Live streaming without blocking visitors | Stream area placed behind the lightbox |
| Engaging passers-by | Sample counter at the booth front for promoters |
Practical points for a similar booth at a Singapore venue:
- Plan power for lighting and streaming. Lightboxes, floodlights and live stream equipment all need power. At Suntec Singapore, electrical work may only be carried out by licensed electrical workers on the venue’s accredited list (Suntec Singapore).
- Keep clearances. Suntec requires a 1.5-metre clearance from firefighting equipment and 3 metres from hall exits (Suntec Singapore). Queues at counters should not spill into those zones.
- Check materials. Booth materials at Suntec must be non-combustible or rated at least Class 2 for surface flame spread (Suntec Singapore materials).
- For outdoor consumer events, SCDF’s conditions limit booth height within tentages to 3 metres and require passageways of at least 1.2 metres between rows of booths (SCDF).
- Staff the front. CEIR research found face-to-face conversation with exhibit staff is the preferred source of information for 56% of attendees (CEIR, via Associations Now). A front counter puts promoters where those conversations start.
For more ideas, read 10 Ways to Attract More Visitors to Your Trade Show Booth, our Zimmer case study on lighting a compact booth, and our exhibition booth design and build page.
Frequently asked questions
How big was Galderma’s booth at Mummy Market?
It was a 6m x 4m booth, about 24 sqm.
How do you fit a storeroom into a small booth?
Combine it with another function. For Galderma, storage was built into the verification and collection counters, saving the floor space a separate room would have taken.
Where should a live stream area go in an exhibition booth?
Somewhere visitors do not gather. Galderma’s stream area sat behind the lightbox backdrop, which kept the front of the booth clear.
Do you design booths for consumer fairs as well as trade shows?
Yes. We design and build booths for exhibitions, conferences, consumer events and roadshows, from a 3×3 shell scheme to full custom builds.
Conclusion
A great booth is not about having more space; it is about using space well. With thoughtful planning and execution from Display Systems & Prints, Galderma’s compact booth looked premium and handled a busy consumer crowd smoothly. Planning a booth for your next event? Request a free quote and we will reply within one working day.